Wilmar Africa Introduces "Fortune Spread & Fortune All Purpose Margarine" with Grand Inauguration Event in Ghana

Wilmar Africa, a prominent player in the food and production industry, has recently launched its latest culinary innovation – the “Fortune Spread & Fortune All Purpose Margarine”. This unveiling was celebrated alongside the inauguration of a cutting-edge factory, underscoring Wilmar Africa's dedication to Ghanaian manufacturing and the promotion of local products.

Shaun Yeo, the General Manager of Wilmar Africa, reiterated the brand's vision and objectives, emphasizing its commitment to supporting Ghanaian-made goods. He emphasized the significance of the new state-of-the-art factory in realizing this vision, while also calling for increased government support to strengthen the country's manufacturing agenda.

Michael Okyere Baafi, the Deputy Minister for Trade and Industry, commended Wilmar Ghana's efforts and reiterated the government's commitment to bolstering local production. He highlighted the administration's flagship policies aimed at stimulating the economy through the empowerment of domestic manufacturing.

Ewuraba Adusei, the Head of Marketing at Wilmar Africa, provided insights into the innovative features of the “Fortune Spread & Fortune All Purpose Margarine”. She emphasized its role beyond just being a food product, stating that it serves as a catalyst for bringing people together through delightful culinary experiences. Adusei also highlighted the nutritional benefits of the margarine, enriched with essential vitamins A and D, suitable for various cooking and baking applications.

The unveiling event culminated with the announcement of Queen Latifa, a 10-year-old Ghanaian dancer, as the brand ambassador for the newly introduced margarine. Her captivating performance, alongside Dancegod Lloyd, added an extra layer of excitement to the occasion.

The event was graced by distinguished guests, including the President of Tema Traditional Council, the MP for Tema East, and representatives from regulatory bodies and industry associations, further highlighting the significance of Wilmar Africa's latest venture in the culinary industry.