Controversy Brews as Shatta Wale Criticizes Safo Newman's Management for Neglecting His Appearance

Controversy ensues as Shatta Wale voices disappointment with Safo Newman's management for neglecting his appearance. Will this spark changes in the rising star's image strategy?

May 7, 2024 - 16:22
Controversy Brews as Shatta Wale Criticizes Safo Newman's Management for Neglecting His Appearance
Shatta Wale says Safo Newman’s handlers should work on his looks

Ghanaian dancehall sensation Shatta Wale has stirred the pot once again, this time taking aim at rising star Safo Newman and his management team. In a video making rounds on social media, Shatta Wale expressed disappointment with what he perceives as a lack of investment in Safo Newman's image and appearance.

The On God hitmaker didn't hold back, stating that it would have been wiser for Safo Newman's handlers to prioritize his rebranding before thrusting him into the limelight. "But that is not the case," Shatta Wale lamented, "they will just let him wear some hat and take him rounds for interviews."

Safo Newman gained significant traction with his debut track "Akokoa" last year, earning praise from industry heavyweights like Sarkodie. However, despite his musical talent, critics argue that his appearance lacks the necessary "showbiz touch." Many have called for an upgrade in his style, echoing Shatta Wale's concerns.

Since stepping into the spotlight, Safo Newman has become synonymous with a signature beanie, rarely seen without it. In a recent interview with Graphic Showbiz, he revealed that the choice of headwear symbolizes gratitude to a benefactor who played a crucial role in his music journey.

While Safo Newman's dedication to his benefactor is admirable, Shatta Wale's critique highlights broader questions about the entertainment industry's emphasis on image and branding. As the debate rages on, all eyes are on Safo Newman's camp to see if any changes will be made to his appearance strategy.

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