Direct mail advertising still has a place when it comes to reaching your target customer with a bespoke campaign message, with multiple opportunities to make use of this original marketing channel. A physical letter, leaflet, brochure etc can be a tangible option which cuts through the digital noise, something which is difficult to ignore or miss because there is something physical to interact with.

This is particularly true for younger generations, with a USPS study suggesting that 72% of ‘Gen Z’ look forward to receiving post and 38% of these recipients actually visiting a website after receiving relevant mail. The ‘millennial’ demographic are advocates for direct mail too, with the majority in the survey responding that it felt more secure than digital communications.

Considering the number of emails or digital adverts served to a consumer versus the number of pieces of direct mail received, it is clear that here too is an advantage of this platform with competition much more limited.

By understanding your target audience, we are able to support you by identifying the most appropriate mailing format to reach your targets as well as implementing a strategic approach to how we define the targeting to maximise impact. It is clear therefore that, with a smart approach, direct mail can really deliver.